The Composable Platform Built for BFSI
I led everything design-related for iTurmeric GTM, used by Tier-1 global banks across APAC and EMEA ♥
Designed all marketing and brand collaterals to strengthen product positioning and enhance market presence.
Watch the film
Design discipline
User Interface Design
GTM Experience Strategy
Motion Design
Print Design
Team
Rohit Gajaraj
Nihal Sanjay
Me 🍎
Timline
6 months, Nov – Apr 2026
About
Enterprise platforms often carry immense capability, but communicating that value clearly requires more than marketing collateral alone. For iTurmeric, the opportunity was to create a unified launch ecosystem that transformed complexity into clarity.
The experience brought together motion, product communication, and digital touchpoints under a single narrative system. Every asset worked in harmony to present the platform as modern, approachable, and enterprise-ready while maintaining consistency across storytelling, visual language, and user experience.
From launch films to landing pages and editorial assets, the focus remained constant: making sophisticated technology feel intuitive, accessible, and human.
Product Landing page
The landing page became the gateway to the iTurmeric ecosystem.
Designed as an onboarding and access experience rather than a traditional marketing website, it guided users through the platform, introduced key capabilities, and created a seamless transition into the product environment.
An expansive visual redesign improved clarity, simplified navigation, and established a more contemporary enterprise experience. Integrated product films, structured content flows, and guided walkthroughs helped users understand the platform before entering it.
The experience supported:
Product introductions
Guided walkthroughs
Demo experiences
Client onboarding support
Secure platform access
More than a landing page, it became a bridge between product communication and product adoption.
Landing Page Full Shot
Choose what you do after onboarding
Personalising beyond India
iTurmeric Demo
The demo transforms complex workflows into a clear and engaging narrative.
Through focused UI storytelling, thoughtful transitions, and a structured information hierarchy, the experience highlighted the platform's most valuable capabilities without overwhelming viewers.
The result became a powerful communication asset used across stakeholder presentations, internal discussions, and product showcase sessions.
iTurmeric Platform Demo
Brochure
The brochure extended the launch experience beyond digital touchpoints.
Built with an editorial approach, it translated the product's visual language into a format optimized for both print and digital consumption. Modular layouts, refined typography, and structured content blocks ensured enterprise-level information remained approachable and easy to navigate.
The system was designed for flexibility, allowing the narrative to evolve alongside the product.
Product Write-up
The product write-up served as a comprehensive enablement resource for clients and stakeholders.
Complex workflows, platform capabilities, and technical architecture were transformed into a structured and easy-to-understand experience. Clear content hierarchy and modular information design helped users build confidence while exploring the platform in greater depth.
Beyond documentation, it became a scalable asset that accelerated understanding and adoption.
Takeaways & Learnings
This project reinforced the power of consistency across every touchpoint. Designing across motion, web, editorial, and product communication required thinking beyond individual deliverables and focusing on the experience as a connected system.
It also strengthened an important principle: the most impactful enterprise experiences are not those that showcase complexity, but those that make complexity feel effortless.
More importantly, it deepened my interest in building design systems that unite storytelling, branding, motion, and product experiences into one cohesive narrative.
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